Category Archives: Business

Business Slogans

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Businesses want to be ranked #1 in the eyes of their customers; they want their businesses to be talked about. However, there are many businesses in the same industry, targeting similar markets, fighting for the same potential clients’ attention. The same is true for politicians: they compete with each other for the same voters.

If you want your customers to select you instead of somebody else, you need to be different. It is not enough just to be different, but also different in a way your customers will appreciate. For instance, if you are the only one in your industry packaging the items in a blue case … this will make you different; but maybe is something your clients don’t care much. On the other hand, if you are the only one in your industry offering free shipping, chances are that you will be at the top if the rest of your service also matches your clients’ expectations. You have to find what makes your business unique (usually called “unique selling proposition” in marketing terms) and tell everybody.

The question now is how to articulate your “unique selling proposition” in a way that your clients and potential clients will not only understand, but effortlessly remember. The solution is: use a slogan. A slogan is a short sentence that explains what makes you unique. Good slogans are easy to be remembered, they stick on people minds. A slogan makes it easier for your business to be remembered and talked about. It can help setting your business in a privileged position in a competitive industry.

Finding the right slogan is both a difficult and easy process. While it is difficult to come up with good slogans, it is easy to recognize good ones. You, as business owner, can easily recognize if a slogan is appropriate for your business. No one else knows more than you about your business. The question is who can come up with the slogans? You could involve your employees for instance. After all, they know the message that you want to transmit … In fact, they know it so well that they most probably suffer from the “Curse of Knowledge” syndrome. The curse of knowledge means that they know so much about your business’ unique selling proposition that for them, an also for you, it is difficult to realize what it feels like not to know it. Any slogan crafted under the curse of knowledge syndrome effect will not take into account that potential clients do not know yet about what makes you unique.

Therefore, the slogan development process must include outsiders. You need sloganeers that are not affected by the “curse of knowledge”. They can provide you with their slogan suggestions and you can recognize what works for your business. It works best when the process follows an iterative refinement: sloganeers suggest slogans first, then you tell them what works for your business and what does not and sloganeers provide suggestions again. This way, your preferences are taken into account in successive slogan suggestions. It is hard to tell how many slogans suggestions you will need. Usually, business owners get the right slogan after 20 – 30 slogan suggestions, but more may be needed.

You have done already the hard work of building your business and differentiate from your competitors. Now, all you need to do is to communicate in an effective way what is especial about you, what makes your business unique. Find some outsider sloganeers and get a slogan for your business; it is a small investment with a huge return.

Delivering Business Value Planning Services

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The Microsofts evaluation 74-674 is designed to verify your abilities in managing of Office program solutions such as business CMS, business intellect, specific marketing and sales communications, and business venture control software. The 74-674 evaluation generates you credit towards MS Accomplishment. The business value planning solutions is one of the most challenging examinations. This evaluation has a Situation Research format.
Audience Profile

Candidates for this evaluation are expert solutions professionals and workers of MS Associates who papers, evaluate, and create suggestions for upgrades to business procedures for clients who use MS Office program systems. Applicants should have at least one season of business research encounter.

Applicants should be acquainted with saving business procedures by using business modeling resources. Applicants must have a primary knowing of Office System solutions such as business CMS, business intellect, specific marketing and sales communications, and business venture control software. Applicants should be acquainted with business procedure reengineering principles.

Advantage and Career Options with MS 74-674 exam

When you pass Exam 74-674: Providing Business Value Planning Services, you complete the specifications for the following certification:

Microsoft Achievement

What to expect in 74-674 exam?

The evaluation 74-674 is comprised of approximately 45 to 55 multiple-choice concerns. All pretest concerns are at random placed throughout the evaluation. You need to attempt all concerns in 120 minutes. For passing the Providing Business Value Planning Services test, you have to earn 700 marks.

Requirements for the MS 74-674 exam

Candidates for this evaluation are expert solutions professionals and workers of MS associates who papers, evaluate, and create suggestions for upgrades to business procedures for clients who use MS Office program systems. Applicants should have at least one season of business research encounter.

Applicants should be acquainted with saving business procedures by using business modeling resources. Applicants must have a primary knowing of Office System solutions such as business CMS, business intellect, specific marketing and sales communications, and business venture control software. Applicants should be acquainted with business procedure reengineering principles.

Skills Being Measured

This evaluation measures your ability to accomplish the specialized tasks listed below. The rates indicate the relative weight of each major topic place on the evaluation. The higher the percentage, the more concerns you are likely to see on that material place on the evaluation.

Exam Objectives

Preparing For and Scoping an Engagement with a Customer. (16 percent)
Analyzing and Documenting the Current State of a Business Process (24 percent)
Optimizing a Business Process by Using Office System Solutions (30 percent)
Developing a Business Situation for a Recommended Solution (30 percent)

Preparing for MS Certifications

Each MS qualification has a series of specialized qualification evaluation relevant to a specific MS item, and so, choosing the right training item is very important. The easiest way to prepare for the MS qualification evaluation is to take practice tests on the MS qualification evaluation pattern and understand the correct as well as wrong answer details to clear your questions.

Construction Company Business Plan Equipment Needed To Launch

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A major variable in the startup costs listed in your construction company business plan is the cash needed for equipment and tools. As you think through these needs, consider these choices.

Choosing Services

You cannot begin to estimate equipment requirements before knowing what type of construction you engage in and what services you will or will not offer. This decision should be driven by the experience of the team and the opportunity in the market, although the overall cost of equipment may enter into the decision as well. If it becomes apparent that you will not be able to recover the cost of equipment in a reasonable period of time, you may have to rethink offering services which require that equipment.

Buy, Lease, Rent, or Subcontract

Secondly, it is important to remember that purchasing outright the equipment required for a service you must offer may not be necessary. Leasing equipment can reduce the cost of launching and the needs for raising capital, although the total cost of acquiring the items will be higher in the end. If the equipment will be needed for tasks which wont be necessary on every project, or will only be needed sporadically or at one stage, renting the equipment for those periods of time may be a better option, assuming a quality renter is available in your locale.

Finally, it may make sense to simply outsource the work that requires certain specialized equipment to companies which already own the needed tools and have staff trained specifically. Subcontractors specializing in roofing or framing, for example, have the needed tools of the trade and the expertise to do the work less expensively than your company. However, keep in mind that the more work your company subcontracts, the greater the burden on your managers to check quality, to manage vendor schedule, and to develop other skills of vendor communication and negotiation.

Choosing Great Painting Business Names

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A good business name is necessary to help you to build a strong brand and market your services successfully. A strong brand will give your business an identity in the market place, help you to make a good first impression on people and help to build a positive reputation among customers in the long run.

Below we have set out a number of tips and ideas for you to consider as you proceed to think suitable painting company names.

Don’t Limit Future Opportunities

Effective business names give potential customers a clear message about what products or services a company offers. This is one sensible approach but it is important not to pigeon hole your business too much as you may want to change direction, sell the business or introduce new services at a later date. Your name should indicate what you do while still being general enough to offer flexibility.

By all means include the word ‘painting’ in your name, but don’t be too specific about the market that you are targeting or the exact services that you offer. If you feel that you will branch out into other areas in the future then the word ‘contractor’ may be more suitable.

You should also think twice before including the owners name in the business name. This can offer a nice personal touch and give customers the impression that they are dealing with somebody who has a good reputation. However, this approach can make it hard for you to sell your business if you want to do so at some point in the future.

Including the name of the area or region where you are doing business is also an option that usually works well. However, if you ever want to offer services outside of this zone then such a name can become irrelevant or confusing.

Memorable and Unique

A great name for a business is one that can be easily remembered. People should be able to recall it after hearing it only once or twice and they should be able to pronounce it correctly. Once you have a short list you can run some tests on family and friends. See which ones they were able to hear clearly over the phone and which ones they were able to remember a week later. If you can think of a name that will stick in peoples minds then you will really have their attention.

A great name should be unique and professional at the same time. If you look in The Yellow Pages or online you will find plenty of clever, catchy and creative painting business names. While names that are funny can sometimes get more attention, you may find that some sectors of the market don’t relate to them, misunderstand them or even find them offensive. The best choice is often to go with a more conservative sounding name. This will come across as being much more professional and appeal to a wider market.

Originality and Usage Rights

While you can look to other industries for inspiration, dont imitate the names of other local businesses too closely or you will risk confusing consumers. You need something that is truly original if you want your business to stand out.

Make sure that no other companies are already using the name that you would like to use. Search The Yellow Pages, the Internet and the database at your county clerks office to make sure that you dont infringe on the intellectual property of other companies or individuals.

Domain Name Registration

Check that there is a suitable domain name available and register it at the same time as you finalize your business name. You will need to get a website up at some time and it is nice to have a domain that matches your name.

Preferential Listings

Many people name their business ‘A Plus Painting’ or something similar because they want to be among the first listings in The Yellow Pages. This is becoming less important these days though as popular search engines on the Internet don’t display search results alphabetically.

Acronyms

Give some thought to acronyms. If done right they can be an easy way for customers and business associates to refer to your business by using the first letter of each word. Just make sure that you stay away from embarrassing or weird acronyms.

Expert Advice

Many people underestimate the importance of a business name. It is one of the elements that will help your company to win the hearts and minds of the marketplace over many years. Some smart entrepreneurs are now starting to hire naming experts to help them make this crucial decision. While it is unlikely that a small painting startup would go to such expense it wouldn’t hurt to run your ideas past someone with a decent level of experience in business.

Avoid a Name Change at All Costs

Sometimes it becomes necessary for businesses to change their names because they have become old fashioned or irrelevant. This may become necessary for you at some point in the future but you should do your best to avoid this. The costs associated with such a change can be extensive so your selection should be able to stand the test of time.

A Name That You Like

Above all, you, as the owner of a painting business have to have a name that you like. There is no point in using a name that sounds embarrassing or makes you cringe every time you say it. Your business name should inspire you and make you feel proud to be a painting contractor.

Dont treat the selection of your painting company name too lightly. Give this important decision the time that it deserves and come up with something that can carry your painting business forward to future success.

Petron named top philippine firm in sustainability – China PVC Business Cards – Mifare Smart Card M

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Petron, the country??s largest oil refiner and retailer, was named again as the top Philippine company in the 3rd Asian Sustainability Ratings (ASR) because of its efforts to combine profit goals with sustainability.

The oil firm also ranked seventh out of 29 Asian companies in the energy sector surveyed by the ASR.SR.

It also placed in the top 10 percent of the 750 companies surveyed in 10 Asian countries, namely Australia, China, Hong Kong, India, Japan, Malaysia, Pakistan, Philippines, Singapore and Thailand.

This is the second time that Petron topped the ratings board, which measures a company??s performance in key areas such as environment, social and governance (ESG).

??In a world where transparency and accountability are increasingly important, the ASR is the first ESG benchmarking tool to analyze the largest listed companies in Asia,? said a report prepared by CSR Asia, the body that conducted the survey.

??The ASR allows companies, investors and other stakeholders to understand the economic, social and governance activities of listed companies. It also encourages listed companies to address ESG performance through disclosure and realistic target setting,? the report said.

Petron chairman and CEO Ramon S. Ang noted that as Petron??s business grows, its initiatives in the areas of sustainability and corporate social responsibility likewise increase.

??We believe that adhering to sustainability across our operations is essential to the long-term viability of our business,? Ang said in a statement.

??If you take a look at the leading companies across the region, they have overcome business challenges by doing the right things. A strong company does right by its employees, customers and other stakeholders,? Ang added.

Launched in 2009, the ASR examines the publicly available information of leading listed companies in 10 Asian countries and provides investors, companies and other stakeholders with a view of the strategic sustainability of these companies.

Earlier this year, Petron also received two distinctions from the Management Association of the Philippines for integrating corporate social responsibility and sustainability into its daily business operations.

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